Admission Middle Management Institute (AMMI) 2021


Admission Middle Management Institute

A Three-Day, Faculty-Led Workshop from NACAC
Dec. 6, 7, and 8  |  Two- five hours per day

Providing essential, career-advancing education for mid-level leaders in college admission.

About this workshop

Admission Middle Management Institute (AMMI) serves as a unique professional development opportunity for mid-level leaders within the field of college admission. The workshop is designed to foster collegiality and transparency in the exchange of insight critical to professional advancement.

AMMI challenges participants with content suggested as essential to the successful growth trajectory of mid-level admission professionals. The leadership and facilitators of this workshop utilize small group discussions, promising practices and expert panels to cultivate life-long professional competencies and connections. Specific skills include strategic planning, managing and advocating for your budget, achieving success through coaching, and working with third-party vendors.

The director of AMMI is Kirk Kluver, director of admissions and assistant provost, University of Iowa. AMMI is offered as part of NACAC Workshop Week.

Who should attend

This workshop is ideal for professionals with at least 3-7 years of experience within the admission field and a desire to develop career-enhancing skills in strategic thinking, budget management, staff management, and more.


Schedule information

This workshop is held over three days: Dec. 6, 7, and 8. See below for a detailed breakdown of each day's schedule and featured presenters.

Course materials

Recordings and workshop materials will be made available via the learning management system to registrants for two weeks after the last day of the workshop. These are available only to paid registrants and will not be sold after the live event. 

How to register

Register today! The cost is $375 for members and $400 for non-members.

Early Registration (until Nov. 23): $325 for members and $350 for non-members.

Seats are limited.The registration deadline is Wednesday, Dec. 2 or when seats are filled. 

No refunds will be provided, although a substitute participant may be designated.


For purchasing and billing questions, please contact


This workshop is sponsored by Cambridge Assessment International Education


DAY 1 Schedule: Monday, Dec. 6


Opening Remarks

1 - 1:30 p.m. ET


Session A

1:30 - 2:45 p.m. ET


What Does It Mean to Manage and Lead? 

Do You Have What it Takes to Be a Leader? Did you answer yes to this question? Did you answer maybe? Did you answer I don’t know? This session is for you. Defining leadership. Understanding the difference between a leader and a manger? And finally, tools needed to answer the question, do you have what it takes to be a leader.

Presenter: Beverly Henry Wheeler, regional director of admission, Hendrix College (AR)


Session B

3:15 - 4:30 p.m. ET



Managing and Advocating for Your Budget 

Today’s constantly evolving admission landscape requires middle managers to consider the fundamentals. This session will explore the most vital elements of budget administration from the middle manager’s perspective. Attendees will learn about utilizing data as a budgeting tool, effective strategies for budgeting amidst difficult economic circumstances, and how to advocate for their budget.

Presenters: MJ Knoll-Finn, senior vice president of enrollment management, New York University, and Kristina Wong Davis, vice provost for enrollment management, Purdue University (IN).



Session C

4:45 - 5:45 p.m. ET


Strategic Data Analysis

Tailored for both the math-anxious and data nerds alike, attendees will engage with real world data problems relevant to senior level admissions/EM positions.  A recent NACAC report noted a “lack of capacity among emerging professionals to perform the increasingly common data analysis functions of their positions”.  This session will be an introduction to data analysis essentials, including asking the right questions, basis analysis methods, external data sources, turning data into strategy, and ethical dilemmas. 

Presenters: Andrew Borst, director of undergraduate admissions, University of Illinois Urbana-Champaign.



DAY 2 Schedule: Tuesday, Dec. 7



1 - 1:30 p.m. ET


Session D
1:30 - 2:45 p.m. ET


Managing Your Career

Many middle managers find it difficult to answer “what’s next?” in the midst of a successful and rewarding college admissions career. Others simply feel stuck and are in search of new challenges. Do you have to move out to move up? Have you really maximized opportunities to develop as a professional in your current role? Some AMMI attendees have firmly decided to make admissions and enrollment management their life’s work while others are at a crossroads. This session will be a time of self-assessment and reflection as you contemplate your career trajectory and explore methods to help you make strategic and thoughtful decisions.

Presenters: Lisa Meyer, consultant, Witt Kieffer.


2:45 - 3:15 p.m. ET


Session E
3:15 - 4:30 p.m. ET





Strategic Planning

The higher education landscape has changed significantly over the past 15 years and will continue to evolve even more rapidly in the future. As admission professionals and enrollment managers, we must look beyond the immediate and focus on building partnerships and strategies to create success years into the future. Review of how enrollment management has evolved into a comprehensive, campus-wide enterprise and learn about strategic planning elements to help you achieve enrollment objectives. Discover how to move from tactical implementation to big picture, strategic thinking.

Presenters: DJ Menifee, vp for enrollment, Susquehanna University, and Lori Green, vice president for enrollment management, Butler University.

Session F

4:45 - 5:45 p.m. ET

Cultivating Relationships With Third-Party Vendors

With the breadth of vendors represented at the NACAC National Conference, one trip through the exhibit hall can be overwhelming. Admission offices will contract the services of several vendors at one time, carefully weighing the costs of outsourcing services versus the cost of producing products internally. This session discusses how to build successful relationships with vendors as well as who makes a good/bad client. Furthermore, attendees will learn how middle managers can be involved in vendor relationships even if they do not sign the contract. This session is merely informational and not meant to endorse any one specific vendor.

Presenters: Tony Sarda, director of undergraduate admission, St. Mary’s University (TX), and Amanda Sperry, regional director, Encoura.



DAY 3 Schedule: Wednesday, Dec. 8


Session G

1:00 - 2:15 p.m. ET




Career and Leadership Panel


Presenters: Jody Glassman, director of university admission, Florida International University, Andy Palumbo, vice president of enrollment management, Worcester Polytechnic Institute, and Angie Cooksy, assistant vice president for enrollment management, Bradley University (Il). 


Final Wrap Up
2:30 - 3:00 p.m. ET


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